Friday, May 28, 2021

Royal Enfield bikes are equivalent to Japanese, German offerings: Sid Lal

“We are going to launch new products, it will be very controlled with a sharp focus on the midsize segment. We are looking at what more we can do with every platform to meet the requirements of our customers. This is an area of enormous debate within Royal Enfield,” said Siddhartha Lal, managing director, Eicher Motors Ltd.

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